This year’s theme focuses on the challenges businesses face in addressing consumers’ fears and expectations in an era of pervasive surveillance against the backdrop of attempts to develop standards that allow the free flow of personal data.

Personal data is the new oil and is an increasingly important asset for business and vital for governments to function and maintain the security of their citizens. Despite the lack of global standards, especially between the European Union and the United States, countries in Asia have forged their own standards. This has potentially led to difficulties such as the right to be forgotten being implemented by global companies in one region but not in others.

Papers are welcome on topics that include but are not limited to the conference theme and addressing the latest developments in privacy laws in the region, the continued suitability of the notice and choice model and the implications of the new European Regulation and successor to Safe Harbor for the Asian region.

This year’s external advisory team is:

• Professor Graham Greenleaf, UNSW, Sydney
• Professor Anne Cheung, University of Hong Kong
• Professor Andrew Adams, Meiji University, Tokyo
• Professor Kiyoshi Murata, Meiji University, Tokyo

We look forward to welcoming you in Auckland!

Gehan Gunasekara, Alan Toy, Blair Stewart and Katrine Evans
The University of Auckland Asian Privacy Scholars Network 5th International Conference Programme Committee

Presentations